AR Pressure Washing

Imagine that you have a business that is similar to many in its core competencies. However, you go above and beyond to find the best solutions to problems your customers encounter. Working hard to give them what they want is one thing, but you go the extra mile to ensure the longevity of your solution. The only problem is that to all potential customers you look just like all the other businesses out there. Howdo you break through the static to get your message across?

The founder of AR Pressure Washing was in this very situation. He understood things like a dirty roof didn’t just need pressure washed to look nice, it also needs to be chemically treated to kill the bacteria that is eating away his customer’s roof. It was a privaledge for Genesis Creative to create and identity for his business that would set him apart visually from his competition.

To do this we took all cliche images of water drops, washing guns and clean/dirty references and threw them out. We can’t say “untraditional” by using traditional imagery. Simplicity, strength, energy and professionalism were the message when this identity was created.